MindScribe helped Conservative America Today increase CTR by +45%, driving more traffic without increasing editorial workload.
Conservative America Today, a major conservative news platform, needed a way to increase engagement in their twice-daily newsletters. With millions of monthly readers and an email list of 208,642 subscribers, they were sending over 417,000 emails per day. While their content was widely read, click-through rates (CTR) had plateaued at 1.51%, meaning a large portion of their audience was seeing headlines but not clicking through to read full articles, significantly impacting their reach & ad revenue.
Despite a loyal readership, Conservative America Today struggled with the following issues:
- Flat CTR Performance: The newsletter’s CTR was stuck at 1.51%, preventing further audience engagement growth.
- High Content Volume, Low Interaction: Readers were scanning but not clicking, limiting the reach of in-depth articles.
- Manual Headline Drafting Was Time-Consuming: Editors spent hours crafting and refining subject lines without clear data on what actually worked.
To scale effectively, Conservative America Today needed a way to optimize engagement based on real audience behavior while keeping editorial efforts focused on content creation.
MindScribe analyzed three months of past engagement data to identify which subject lines, phrasing, and structures consistently led to higher clicks.
MindScribe delivered three key benefits:
- AI-Powered Subject Line Optimization: MindScribe generated high-performing subject lines based on past reader engagement patterns.
- Faster Editorial Workflows: The system reduced the time spent manually drafting and iterating on headlines, allowing editors to focus on content.
Seamless Implementation: MindScribe fit directly into their existing process, requiring no major workflow changes.
By integrating MindScribe, Conservative America Today saw a dramatic increase in email engagement while reducing the effort required from their editorial team.
- CTR increased from 1.51% to 2.20% (+45% increase).
- Tens of thousands of additional clicks per week, expanding article reach and engagement.
- Significant time savings, reducing the time spent crafting and revising headlines manually.