MindScribe helped Deep State Tribunal increase CTR by +68%, driving significantly more clicks while freeing up the editorial team to focus on investigative reporting.
Deep State Tribunal, a conservative investigative news outlet, sought to increase engagement in its daily email newsletters. With millions of monthly readers and a twice-daily send to 94,956 subscribers—totaling nearly 190,000 emails per day—the publication had a significant opportunity to drive more traffic to its website. However, despite producing high-quality investigative content, click-through rates (CTR) remained low at 1.10%, limiting the reach of their reporting.
Deep State Tribunal faced three key engagement hurdles:
- Low Initial CTR: Despite compelling stories, their CTR was just 1.10%, underperforming compared to industry standards.
- Headline Blind Spots: Without an automated way to analyze engagement trends, the team relied on intuition to craft subject lines.
- Editorial Bottleneck: Writers and editors spent excessive time brainstorming, testing, and refining headlines without a data-driven system.
Deep State Tribunal needed a scalable solution that could improve CTR while reducing editorial workload.
To solve these issues, Deep State Tribunal integrated MindScribe into their workflow. MindScribe used three months of historical engagement data to generate high-performing subject lines and headlines tailored to their audience.
MindScribe provided 3 major benefits:
- Data-Driven Headline Optimization: By analyzing past engagement trends, MindScribe generated subject lines proven to resonate with Deep State Tribunal’s readers.
- Efficient Editorial Workflow: Editors received AI-optimized headline suggestions, reducing the time spent crafting and refining subject lines manually.
- Scalable Implementation: The system integrated seamlessly into their existing content workflow, providing immediate impact without disrupting editorial processes.
With MindScribe’s AI-driven headline optimizations, Deep State Tribunal significantly improved email engagement while reducing the workload for its editorial team.
- CTR increased from 1.10% to 1.85% (+68% increase).
- Tens of thousands of additional clicks per week, boosting article readership.
- Significant time savings, reducing manual headline creation and allowing editors to focus on investigative content.